Roc Auto Body · Pricing
auto body and collision repair pricing in Rochester
Published price ranges for collision repair, paint and refinish, paintless dent removal, bumper repair, frame straightening, and insurance-claim assistance for cars, trucks, and SUVs across Greater Rochester. Real numbers, not “call for a quote.” Every job has variables — see the factors below — but these ranges cover the majority of Rochester-area work.
Typical Rochester range
Most collision repairs run $500–$10,000+ before insurance; covered claims leave only your deductible (typically $250–$1,000) out-of-pocket
One-time event-driven service; many drivers visit a body shop 1–2 times in a 10-year vehicle ownership cycle
Pricing by service
Each line is a real service we book, with the price band most Rochester customers actually pay.
| Service | Price range | What's included |
|---|---|---|
| Collision Repair | Varies by incident; deductible-only out-of-pocket on covered claims | Full structural and cosmetic repair after an accident. Frame straightening, panel replacement, mechanical reassembly, and refinish — coordinated end-to-end with your insurance carrier. |
| Paint & Refinish | $485–$1,200 per panel; full repaints quoted on inspection | Factory-grade color matching and finish work — for single panels, full sides, or whole-vehicle repaints. Spectrometer-matched paint, sealed paint booth, baked clear coat. |
| Paintless Dent Removal (PDR) | $95–$385 per dent depending on size and access | For dings, door dents, and hail damage where the paint is intact. Specialized tools work the metal back to its original shape from behind the panel — no fill, no paint, no warranty risk on factory finish. |
| Bumper Repair & Replacement | $285–$685 for repair; $685–$1,450 for replacement with paint | Scuff repair, crack welding, and full bumper cover replacement. Modern plastic bumpers can often be repaired rather than replaced — a straight shop evaluates both options honestly and quotes each when applicable. |
| Frame & Unibody Straightening | Quoted after measurement; covered under most collision claims | Computerized measurement and hydraulic pulling for vehicles with structural damage. A shop should measure to manufacturer spec, not "close enough" — required for any vehicle that took a hit at the corner or pillar. |
| Glass Replacement & Rental Coordination | Glass usually covered under comprehensive; rental per policy terms | Windshield, side, and rear glass replacement coordinated with the collision repair. Listed shops arrange the rental car directly with your insurer so you have transportation throughout the repair window. |
Collision Repair
Varies by incident; deductible-only out-of-pocket on covered claims
Full structural and cosmetic repair after an accident. Frame straightening, panel replacement, mechanical reassembly, and refinish — coordinated end-to-end with your insurance carrier.
Paint & Refinish
$485–$1,200 per panel; full repaints quoted on inspection
Factory-grade color matching and finish work — for single panels, full sides, or whole-vehicle repaints. Spectrometer-matched paint, sealed paint booth, baked clear coat.
Paintless Dent Removal (PDR)
$95–$385 per dent depending on size and access
For dings, door dents, and hail damage where the paint is intact. Specialized tools work the metal back to its original shape from behind the panel — no fill, no paint, no warranty risk on factory finish.
Bumper Repair & Replacement
$285–$685 for repair; $685–$1,450 for replacement with paint
Scuff repair, crack welding, and full bumper cover replacement. Modern plastic bumpers can often be repaired rather than replaced — a straight shop evaluates both options honestly and quotes each when applicable.
Frame & Unibody Straightening
Quoted after measurement; covered under most collision claims
Computerized measurement and hydraulic pulling for vehicles with structural damage. A shop should measure to manufacturer spec, not "close enough" — required for any vehicle that took a hit at the corner or pillar.
Glass Replacement & Rental Coordination
Glass usually covered under comprehensive; rental per policy terms
Windshield, side, and rear glass replacement coordinated with the collision repair. Listed shops arrange the rental car directly with your insurer so you have transportation throughout the repair window.
Factors that affect price
The biggest variables on a final quote. None of these are surprises — we work them out before the job starts.
- Severity and location of damage (cosmetic panel vs structural)
- Vehicle make and parts availability (European and luxury vehicles cost more)
- OEM vs aftermarket vs LKQ (recycled) parts choice
- Whether ADAS recalibration is required
- Color and finish complexity (tri-coat and pearl finishes take longer)
- Insurance carrier pre-approval timeline for supplements
- Frame and unibody damage requiring measurement and pulling
How Rochester compares
Insurance estimates and shop estimates rarely match on the first pass — that's normal. Supplemental claims (where the shop asks the adjuster to approve additional damage found during teardown) are routine and built into the process. Your out-of-pocket stays at the deductible regardless of supplements on covered claims.